Privacy Policy

Privacy Policy

Last updated: 18. August 2025

Welcome to Midnight Ashes (“we,” “our,” “us”). Your privacy is very important to us. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit or make a purchase from www.midnight-ashes.com (the “Site”).

1. Information We Collect

When you interact with our Site, we may collect:

Personal Information you provide:

  • Name

  • Billing and shipping address

  • Payment details (processed securely by Shopify or third-party payment providers)

  • Email address

  • Phone number

Automatically Collected Information:

  • Device information (IP address, browser type, operating system)

  • Browsing behavior (pages visited, time spent, referring sites)

  • Cookies, pixels, and similar tracking technologies

2. How We Use Your Information

We use your information to:

  • Process and fulfill orders

  • Communicate with you about your purchase or inquiries

  • Provide customer support

  • Send marketing messages (if you have opted in)

  • Improve our website and services

  • Prevent fraud and ensure security

  • Comply with legal and tax obligations

3. Sharing Your Information

We do not sell your personal information. We may share it with:

  • Shopify (our ecommerce platform)

  • Payment processors (e.g., Stripe, PayPal, Klarna)

  • Shipping partners (to deliver your order)

  • Analytics & marketing services (e.g., Google Analytics, Meta/Facebook Ads)

  • Authorities (if legally required)

4. Cookies and Tracking

Our Site uses cookies and tracking technologies to provide a better shopping experience. You can manage cookies through your browser settings. Some cookies are necessary for the website to function (such as keeping items in your cart).

5. Your Rights Under GDPR (EU/UK)

If you are located in the European Union or United Kingdom, you have the right to:

  • Access the personal information we hold about you

  • Request correction or deletion of your information

  • Object to or restrict certain processing

  • Data portability (receive your data in a usable format)

  • Withdraw consent at any time (e.g., for marketing emails)

To exercise these rights, please contact us here

6. Your Rights Under CCPA/CPRA (California)

If you are a California resident, you have the right to:

  • Request disclosure of what personal information we collect, use, and share

  • Request deletion of your personal information (subject to certain exceptions)

  • Opt out of the sale or sharing of your personal information (we do not sell personal information, but we do share with service providers)

  • Non-discrimination for exercising your privacy rights

7. Data Retention

We keep your personal information only as long as necessary to provide our services, fulfill legal obligations, resolve disputes, and enforce agreements.

8. Security

We use industry-standard technical and organizational measures to protect your information. However, no method of transmission or storage is 100% secure.

9. Children’s Privacy

Our Site is not intended for individuals under the age of 13 (or the minimum age in your jurisdiction). We do not knowingly collect data from children.

10. International Customers

Your personal information may be processed outside your country, including in the United States, where data protection laws may differ. We ensure safeguards are in place for international transfers (e.g., Standard Contractual Clauses for EU/UK data).

11. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or for legal reasons. Updates will be posted on this page with a revised “Last Updated” date.

12. Contact Us

If you have questions or requests regarding this Privacy Policy, please contact us:

Midnight Ashes
📧 Email: [insert email address]